@inproceedings{ BERMÚDEZ,

author = { MARÍA BERMÚDEZ MARTÍNEZ } ,

title = { Recognition or not recognition? The effect of foreign languages in an advertising message },

booktitle = { XXIX Jornadas Hispano Lusas de Gestión Científica. Emprendimiento, estrategia y conocimiento },

year = { 2019 },

pages = { None - None },

location = { Osuna (Spain) },

}